World Toilet Day!

Today morning I went to pick the newspaper and wondered to get fragrance in the coridoor. I thought it would be the fragrance of incense lightened up by my neighbour. After picking the newspaper, frangrance continued and my mind started wondering again. Same observation was also made by my wife.

When I turned the pages of newspaper to get attention on headlines, suddenly my smell sense catch attention of fragrance coming out from front page. My mind didnt allow further to seek headlines rather stick to fragrance. 

It was amazing experience to notice and making our sense pleasant. 

It was cover page advertisement from Domex's toilet cleaner. It says that cleaning itself doesn't ensure germ free toilet. Odour can also reflects presence of germs. 

It says "Next time you step into toilet,stop. Sniff the air. If it smells bad, even slightly, you know that the toilet isn't safe.

Because an  unpleasant odur is the surest sign of germs.

Now, smell this paper, its the Domex Freshgurad fragrance. If your toilet smells like this, it's proof that it is safe from germs."

This is the first time I could get new experience of smell from the newspaper which was so lively and prevalent without having any stain of sample. What a innovation to grab the attention. Such experience created space in the mind of potential consumers. Normally, on basis of visual senses in print media, we take buying decision but stimulating to  smell senses reinforce our mind to complement our buying decision. 

Other important thing to notice that timing of advertisement was so appropriate to notice on day of World Toilet Day.

Such innovation opens the door of new opportunities for marketers. Need of hour is just challenge our status quo and come out with new ideas and innovation.

~K.K